Consumer Goods Analytics

Best Customer Segmentation Provider

santiago — Mon, 02 Sep 2013 16:20:03 +0000

WINNER FOR BEST CUSTOMER SEGMENTATION PROVIDER

We are pleased to announce that Neustar ElementOne is the winner for best customer segmentation provider.

2013 Tableau Conference - Leveraging Data for Consumer Goods & Retail Analytics

santiago — Sun, 01 Sep 2013 13:03:41 +0000

2013 TABLEAU CONFERENCE - LEVERAGING DATA FOR CONSUMER GOODS & RETAIL ANALYTICS

This session showcased the best of the best in consumer goods and retail analytics, presenting case studies that leverage Tableau to make decisions about determining which stores to target for campaigns, site selection and market basket analysis. Some advanced visualizations, specific to the consumer goods and retail industries, were also demonstrated.

New Product Introduction

santiago — Wed, 10 Apr 2013 10:09:55 +0000

How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile

Background: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics:

• Designed for a Tech savvy consumer

• A prestige brand name

• An upscale product

A “Consumer Segmentation Schema” is leveraged to determine the potential of every store and place the product only in the stores where the correct consumer type for this product shops...

Wedding Cake Chart for Analyzing Performance of Multi-Pack Configurations

santiago — Wed, 07 Nov 2012 04:58:06 +0000

BENEFITS OF MULTI-PACK CONFIGURATION ANALYSIS

Many consumer goods products are sold in cases or multi-pack configurations. For example, a multi-pack of beer might be composed of a 6 or 12 pack while a case of screws might come 12 or 100 packs per case. Analyzing performance across multiple package/case configurations and understanding the performance at the case/package level (wholesale selling product) and unit level (individual items inside), is challenging, but the Wedding Cake chart is a great way to understand and visualize this level of detail.

Did your store test work?

santiago — Mon, 22 Oct 2012 00:54:37 +0000

How to analyze a store test using advanced analytics techniques to identify similar stores, and uncover that the test was indeed very successful.

Background: A consumer goods manufacturer or retailer introduced a series of new premium SKUs in some stores to perform a retail test, in order to determine if those new SKUs increased the overall category performance. Some basic methodologies initially suggested that the test was not being successful. However, when the correct analytical approach was implemented, using a similar store concept, the test proved to be successful.