Santiago Restrepo
Founder & CEO
Santiago is the head of ConsumerGoodsAnalytics.com. He is a Business Intelligence (BI) and Analytics professional with proven results in envisioning, implementing and embedding BI & Analytics Strategies for the Marketing and Sales areas. Currently, he is a Client Service Executive for a prestigious strategic consultant company, in a division that provides advanced analytics solutions as a service. He recently left HanesBrands, where he was Director of Business Intelligence & Analytics, supporting the sales, marketing and retail organizations. Previously, Santiago worked for Whirlpool Corporation, where he managed teams dedicated to marketplace insights, category management and marketing /retail analytics. He also led the implementation and embedment of SMART (Sales & Marketing Analysis & Reporting Tool), a BI system that integrates multiple syndicated, marketplace and internal data sources.