Consumer Goods Analytics

If you are not doing these types of analytics, your competitors probably are!

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WINNER FOR BEST CUSTOMER SEGMENTATION PROVIDER

We are pleased to announce that Neustar ElementOne is the winner for best customer segmentation provider.

2013 TABLEAU CONFERENCE - LEVERAGING DATA FOR CONSUMER GOODS & RETAIL ANALYTICS

Leveraging Tableau for Consumer Goods and Retail

This session showcased the best of the best in consumer goods and retail analytics, presenting case studies that leverage Tableau to make decisions about determining which stores to target for campaigns, site selection and market basket analysis. Some advanced visualizations, specific to the consumer goods and retail industries, were also demonstrated.

New Product Introduction

How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile

Background: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics:

• Designed for a Tech savvy consumer

• A prestige brand name

• An upscale product

A “Consumer Segmentation Schema” is leveraged to determine the potential of every store and place the product only in the stores where the correct consumer type for this product shops...

Did your store test work?

How to analyze a store test using advanced analytics techniques to identify similar stores, and uncover that the test was indeed very successful.

Background: A consumer goods manufacturer or retailer introduced a series of new premium SKUs in some stores to perform a retail test, in order to determine if those new SKUs increased the overall category performance. Some basic methodologies initially suggested that the test was not being successful. However, when the correct analytical approach was implemented, using a similar store concept, the test proved to be successful.

Wedding Cake Chart for Analyzing Performance of Multi-Pack Configurations

BENEFITS OF MULTI-PACK CONFIGURATION ANALYSIS

Wedding pie chart Many consumer goods products are sold in cases or multi-pack configurations. For example, a multi-pack of beer might be composed of a 6 or 12 pack while a case of screws might come 12 or 100 packs per case. Analyzing performance across multiple package/case configurations and understanding the performance at the case/package level (wholesale selling product) and unit level (individual items inside), is challenging, but the Wedding Cake chart is a great way to understand and visualize this level of detail.

Bead Necklace charts for product performance and mix analysis

Benefits of Product Mix Analysis: This bead necklace chart provides detailed and actionable insights to better understand the mix of each of the brands/retailers (price distribution) for a specific product hierarchy (SKU in this case), what are the top performing SKUs (with more sales), and if their sales are decreasing or increasing.

How to Read: The x axis represents the price sold for each of the SKUs. The color represents the % change vs. the previous period. The bubble size represents the total POS sales for each SKU.